Behind the Brand: A Sit-Down with Black Sheep Cycling’s Founder

A Sit-Down with Black Sheep Cycling’s Founder

Don’t worry – this isn’t the launch of another podcast or blog! At Bikestyle Tours, we love sharing interesting stories from the cycling world, and we’re lucky to have some amazing connections in the community.

One of those connections is John, the founder and owner of Black Sheep Cycling – and a close mate of mine. Funny enough, when we catch up, cycling is rarely on the agenda. Instead, we’re usually debating our next golf game or signing up for yet another running event (questionable life choices, I know).

But after plenty of persuasion, John finally agreed to put the golf chat on hold and open up about the journey of Black Sheep Cycling, the highs and lows of building a cycling brand, and what’s next.

So, grab a coffee, sit back, and enjoy this laid-back conversation.

We hope you like it!
Ciao Adam

Adam Gill

Adam Gill is the owner and lead guide at Bikestyle Tours, bringing years of experience in organising world-class cycling holidays across Europe and Australia. A passionate cyclist and former Ironman competitor, Adam is dedicated to creating unforgettable adventures for riders of all levels. His expertise and enthusiasm ensure every Bikestyle Tours guest enjoys a memorable and inspiring journey.